10 December 2007

So, Is This the Next MySpace Facebook?

LinkedIn, the social networking site no one has ever heard of, is not to be disregarded as bullshit, according to to Biznass Week. Now seems like a good time to mention that the two companies are partners.

Anywho, LinkedIn wants to establish that they are far from being buried by Facebook and are not has-beens. Personally, I think of it more as a never-was, but you know, tomayto, tomahto.

Indeed, Nielsen numbers are supporting their whining, and show them to be growing at a faster rate than Facebook. However, it seems to me if 98% of the world is already on Facebook, it's sort of inevitable for growth to slow, after a while. LinkedIn's attempt to stay relevant is centered around adding a bunch of modules and other nonsense to personalize your page. I'm not on Facebook, but I'm pretty sure they do the same exact thing. Still, now would be a good time for LinkedIn to try to get themselves out there, since Facebook is getting some bad press, lately. If I were LinkedIn, I would just focus on distinguishing LinkedIn as different from Facebook and the rest, simply because it serves a very different purpose:

"Facebook is mostly for socializing with people you already know, while LinkedIn is for meeting people you don’t know, for professional purposes, through people you do know."

However, this was a mere parenthetical in the article, and glosses over the one thing about the site that makes it somewhat interesting. But, what do I know? I'm just a dumb semi-anonymous Blogger Blogspot blogger who falls into the exact demographic to which these networking sites must appeal in order to survive.

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