LinkedIn, the social networking site no one has ever heard of, is not to be disregarded as bullshit, according to to Biznass Week. Now seems like a good time to mention that the two companies are partners.
Anywho, LinkedIn wants to establish that they are far from being buried by Facebook and are not has-beens. Personally, I think of it more as a never-was, but you know, tomayto, tomahto.
Indeed, Nielsen numbers are supporting their whining, and show them to be growing at a faster rate than Facebook. However, it seems to me if 98% of the world is already on Facebook, it's sort of inevitable for growth to slow, after a while. LinkedIn's attempt to stay relevant is centered around adding a bunch of modules and other nonsense to personalize your page. I'm not on Facebook, but I'm pretty sure they do the same exact thing. Still, now would be a good time for LinkedIn to try to get themselves out there, since Facebook is getting some bad press, lately. If I were LinkedIn, I would just focus on distinguishing LinkedIn as different from Facebook and the rest, simply because it serves a very different purpose:
"Facebook is mostly for socializing with people you already know, while LinkedIn is for meeting people you don’t know, for professional purposes, through people you do know."
However, this was a mere parenthetical in the article, and glosses over the one thing about the site that makes it somewhat interesting. But, what do I know? I'm just a dumb semi-anonymous Blogger Blogspot blogger who falls into the exact demographic to which these networking sites must appeal in order to survive.
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